Your guests see hundreds of posts per day. They will spend just a few seconds per post before making a decision whether to pay attention. If you are a hotel owner or management, this can be an issue and opportunity. Quality content can make a difference between people viewing your social media as being ignored and powerful means to promote to your guests why your hotel is unique and make them book directly.
Creating intriguing content requires something other than great pictures. The plan requires thoughtful consideration as to why visitors stay, visit, and choose to return to your hotel.
Posting Images People Love
Good videos and images are crucial to hotel social media success. Excellent images capture your hotel’s best attributes and evoke an emotional response in prospective guests. Consider posting nice photos of outdoor furniture with pretty sunset lighting, cozy nighttime scenes of your lobby, and special touches that make your hotel unique.
Video is very effective within all platforms. Short videos of your pool at sunset, time-lapse videos of your cleaning staff making your areas look excellent, and behind-the-scenes videos of your chef preparing special recipes can receive a great deal of interaction compared to ordinary pictures.
Consider using drone shots if there are good views or unique buildings around where you live that are interesting from above. Everyone typically shares interesting content the most.
Creating Headlines that Grab Interest
Pictures capture attention, but your words make visitors click or not. Using stories infuses ordinary hotel amenities with uniqueness. Instead of writing “Our spa is for relaxation,” create narratives that enable readers to project themselves being relaxed after a hectic day seeing places.
Tell stories of why your location is unique. Is that lobby installation created by someone locally? Does your restaurant source ingredients locally? Details like these make others feel part of something bigger and differentiate your hotel from others.
Keep captions conversational and include prominent calls-to-action. Use such phrases as “Tag someone who could use this vacation” or “Double-tap if this is your vacation fantasy view” to encourage people to participate and build your reach organically. And if you lack the resources to do this yourself, choose specialists in social media management for hotels – you’ll soon thrive.
Engaging Through Interactive Content
Interactive media converts do-nothing people to do-something people. The Instagram Stories that prompt guests to decide between adventure activities and spa activities give helpful insights regarding guests’ preferences and engagement numbers.
Quizzes enable prospective visitors to discover which hotel facility is most suitable for them. They are entertaining and keep everyone engaged, as well as motivate everyone to make a stay at that hotel.
Contests and giveaways are amusing and can make others want to see your account. Collaborate with restaurants or nearby locations to create whole packages that consist of your home and your location.
Employing User-Generated Content
Your guests can promote your hotel. Organize activities that are photogenic to post on Instagram. Can you create a special hashtag for your hotel? Post your guests’ photos regularly to your stories or feed.
Your advertisements are reinforced with testimonials and guest reviews. Convert good reviews to pretty image quotes or video testimonials that feature specific aspects of the guest’s stay.
Monitor social media content and chat with guests who post about their visits. This type of interaction is excellent customer service and prompts additional user content down the road.
The Power of Continuous Improvement
Effective hotel social media marketing requires ongoing adjustments to results and responses from customers. See what works best to grab attention, create bookings, and garner good comments. Experiment with times to post, create captions differently, and change up types of images to continue to refine your strategy.
Stay current with algorithm updates and new content formats. What works this year may require adjustments later, but hotels that are flexible and concerned with customers will continue to produce unique content that yields tangible business results.
